People’s Medical Publishing House - USA
Book Proposal Guidelines
These guidelines are to help you organize your thoughts and ideas as you prepare an original publishing proposal for consideration by a professional textbook publisher. Proposals will be evaluated by in-house staff, as well as external reviewers to determine if it fits our publishing program. We encourage you to supply material that is as complete as possible.
A complete proposal includes:
Statement of Scope and Intent
Detailed Table of Contents
Statement of Scope and Intent
The statement of scope and intent relates your vision of the project and should include a discussion of how your project will fit in the marketplace. Successful proposals address the following:
What is the purpose of the project? Will it be used as a teaching text or a reference text? Does it describe new developments or new concepts? Describe tools and methods? Instruct in the use of techniques? Test, review or prepare for an examination? Will it serve as a primary course textbook or supplement other course materials? If it is targeted for a specific course, describe the course level and length.
What will you include in your project that warrants its creation in an electronic format? How does the audience currently receive/learn the information? What software features do you expect the program to contain? Is the product derived from an existing textbook or a text in progress?
What field and subfield(s) does the project cover? Is the coverage comprehensive or selective? If selective, why and according to what criteria?
How is the subject treated: succinctly, expansively, conceptually, and practically? Does the approach appeal to understanding or memorization? Is it traditional or case-based? What level is the text? How technical is it? Indicate manner of presentation, vocabulary and use of examples, tables, test items, questions, and answers.
Who are the audiences for the text? Who is the primary audience? What needs will the project satisfy for each group?
Why will the project be particularly responsive to the needs of the audience at the time of planned publication.
How will illustrations, drawings, diagrams, imaging, and micrographs be used in the text. How many of the above will be used? How are they used purposefully? What is the need and rationale for use of color?
What outstanding features will the project offer? List new ideas or conceptual or organizational approaches, pedagogic devices, graphic explanations, uniquely useful information, etc.
What are the differences between the proposed project and existing competitors in terms of degree of innovation, breadth, depth, timeliness, or amount of new material? Does the proposed project complement or supplement other significant products?
List the competing titles.
Do you envision this as a print, CD-ROM/DVD, or Multimedia-online product? If print, what is the projects length in printed pages? If print or CD-ROM, what is the proportion of text to illustrations? (Provide physical specifications as noted below.)
Detailed Table of Contents
Please provide a detailed Table of Contents that indicates how you will organize material, including parts, chapters, and sections within chapters. Include a brief description of each part and chapter. If chapters will be formatted consistently, please provide a chapter template showing headings/heading level and features.
Please be certain that your detailed Table of Contents matches the description provided in the Statement of Scope and Intent above. If you notice inconsistencies, please address these in either the Statement or Table of Contents.
For CD-ROM/DVD/Multimedia-online, provide outline, breakdown of units, lessons, etc. Also, submit a content outline, objectives, lesson topics, or other documents that will enable reviewers to conceptualize your proposal.
Using your knowledge of other products on the market, please provide a specific description of the physical specifications of your proposed product.
Width and Height. i.e. 8.5" by 11", 8"by10", 6"by 9"
Rough estimate, three manuscript pages to one printed page for 8.5" by 11" and two manuscript pages to one printed page for 6" by 9"trim size
Number of black and white line drawings
Number of two-color line drawings
Number of four-color line drawings
Number of tables
Number of halftones (photographs)
Number of color photographs
Please provide information as to the status of the illustrations. Will they need to be created from scratch? Do you have existing material that is suitable for publication? If color is needed, please briefly reiterate the rationale for its use stated in your Statement of Scope and Intent
_____ Interactive Tutorial _____ Web-based
_____ Reference _____ CD-ROM
_____ Simulator/Case-based _____ Other
Provide at least one sample chapter or lesson, including objectives and a content outline and draft or reference materials for illustrative and tabular elements. Sample chapters should be in the format and style indicated by the Statement of Scope and Intent and should reflect the approach indicated in the proposal.
Please include CVs for the main authorship or editorship of the project. Individual contributors’ CVs are not necessary.
Proposal Consideration Process
Proposals that include all of the elements listed above will be evaluated by in-house staff and be sent out for market reviews for evaluation. Outside market reviews will include faculty and peers. In general, five to ten reviews are solicited for each proposal. The author will be able to respond to reviewer comments after they have been received.
The Acquisitions Editor will create a publishing proposal that incorporates the author’s proposal, the reviewer comments, the response to reviewer comments, and a proposed development and manufacturing budget with a marketing plan.
If approval for the project is granted, a Publishing Agreement will be offered to the author(s). The agreement will cover royalties, manuscript specifications, delivery schedules, and other terms and conditions under which the project will be published.